Matrix Real Estate is Seattle’s new home sales and marketing expert.

Matrix has sold over 12,000 new homes in the Puget Sound area in the past 20+ years. Our specialty is developer services: new community sales and marketing including condos, townhomes, single family homes and land. We provide services from community and land use evaluation to making recommendations that will help sell homes efficiently and profitably. We have experience working directly with builders, developers, receivers and financial institutions.

When you work with Matrix, you aren’t delegated to a third-tier project manager. Our team is small, so you will be working directly with our partners and principals. Teamwork is how we do business.

We work together as a tight-knit group, forming strategies that will help you meet your goals, then bringing them to you for feedback and input. This allows us to respond quickly and implement changes that can result in increased sales and profitability. With marketing and sales under one roof, Matrix has the ability to respond immediately to what we hear from prospects, buyers and brokers, ensuring strong sales momentum.

Think of us as your own sales and marketing division. Whether you work around a boardroom table, a construction trailer or a kitchen table, we sit down with you as part of your team.

With decades of combined experience in the greater Seattle area, our Developer Services include –

Strategic Planning:

• land acquisition analysis
• financial consulting
• competitive market analysis
• detailed market tours
• feasibility studies
• market analysis
• target market definition
• site planning, product mix and building amenities consultation
• floorplan and interior design criteria and review
• project approvals and legal document review

New Home Sales:

• new home sales management and brokerage services
• initial pricing recommendation and revenue forecasting
• sales, pricing and product release strategy
• regularly updated competitive market reporting
• legal document coordination and review
• recommendations on financing options and alternatives
• interviewing, hiring and training of onsite sales team
• management of prospect database and follow-up
• careful oversight of each presented purchase and sale contract
• complete sales management through the last closing
• daily and weekly reporting of buyer traffic and sales
• tracking of construction progress and available inventory
• tracking of punch list and maintenance needs
• weekly meetings between the developer and sales team

New Home Marketing:

• marketing management and budgeting
• recommendations for vendors including interior design, graphic design, printers and signage companies
• managing the graphic design process – branding, signage, web design, print materials
• sales office critical path, layout, design and set-up
• model home coordination with interior designer
• advertising planning
• media buying
• content marketing, online advertising and social media marketing
• media relations and press releases
• event planning and management
• broker outreach
• prospective buyer database management
• regular marketing analysis and plan updates

Take advantage of our hands-on, collaborative teamwork, offering complete sales management and marketing services with oversight from the most experienced senior marketing team in the area.

View a selection of our current and previous projects here.

Contact us for more information or an initial consultation:

Kim Jones
Director – New Home Builder Services
206.963.9222
kjones@matrixrealestate.com